CASE STUDY

Campaign Monitor

See how we increased conversion rates by more than 1180% for one of the world’s leading providers of email marketing and automation software.

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. More than 2 million people at 200,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. 

INDUSTRY

Computer Software

LOCATION

San Francisco, USA

BUSINESS OBJECTIVE

Converson Rate Optimization

The challenge: Before working with ConversionLab, Campaign Monitor didn’t have a process or resources for dedicated conversion rate optimization. Through their PPC agency they had seen amazing numbers in traffic, but had yet not tapped the full potential on converting visitors to signups for trial accounts.  

33

A/B tests performed

Based on solid hypothesis and
across several pages.

1 187%

Uplift in conversion

The total uplift combined at an
average of 36% uplift per test.

64%

Reduction in CAC

Increased conversion rates
means reduced customer
acquisition cost.

How we did it

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A/B testing for more signups on landing pages

Paid traffic performed well in terms of clicks. We created landing pages and ran A/B tests to make sure those clicks turned into signups.

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Exit Intent popups to capture abandoning visitors

By adding exit intent we've been able to convert more than 10% of otherwise lost visitors to leads and a lead nurture funnel.

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Dynamic content for improved relevancy

Message match between ad and landing page was greatly improved using dynamic text replacement.

A/B testing on landing pages

With A/B testing we have continued to tweak conversion rates with a total of 1187% across 33 tests on several landing pages. The average lift in conversion per test is at a stunning 36%. Below you can see one of these tests.

A

B

WebGarage has helped Campaign Monitor grow our business by optimizing our landing pages. We’ve increased conversion rates by 260% and seen a significant reduction in customer acquisition cost. We are very happy with the results!

Shamita Jayakumar, Senior Marketing Manager

10.8% of users about to abandon the landing
pages converted with Exit Intent popups

Campaign Monitor converted 271 abandoning visitors into leads in just one month by
offering their email marketing guide to users just as they are about to leave the page.

“We haven’t had to create any new content or pages,” sais Shamita Jayakumar, Senior
Marketing Manager at Campaign Monitor. “Instead, we’re leveraging the content we
already have and getting it in front of marketers who can use it. It really has been a case
of creating something from nothing.”

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Dynamic page content for increased relevancy

By using dynamic text replacement we can tailor the content to match each and
every ad on Google Ads without having to create multiple pages. The tight
message match ensures higher relevancy for the user - and Google rewards you
with higher quality score as they too will see the message match. The below
example gave a 58% uplift in conversion rates using dynamic text replacement.

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2843d7f9-ad-elegantly-simple_0bo02d000000000000000
68e307b5-ad-professional-software_0bo02g0bo02d000001000
4d838d0c-lp-cm-dynamic-canvas_0do0bl0do09e000002000

Our optimization process

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1. DEFINE GOALS

First we establish your landing page goal. Do you need more leads, increase signups or drive sales?

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2. INSIGHT & HYPOTHESIS

Based on insight, experience and analysis we create our hypothesis for testing "If we implement X we expect outcome Y".

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3. DESIGN & IMPLEMENT

We design your page, write the copy, code and implement using Unbounce and integrate with your current leads-flow.

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4. TEST & REPORT

To validate our hypothesis for improvement we run A/B split tests and report to you on the progress on a weekly basis.

Supercharge your conversion rates like Campaign Monitor

We make sure you get more leads by creating and optimizing high performing landing pages.

HAPPY CUSTOMERS

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